When the college admissions scandal broke, my SEO guy suggested that I find something clever to say about it and use social media to disseminate my insights to the rest of the world. Solid business advice: why not try to drum up some free publicity? Unfortunately, I couldn’t figure out what to say that would both help my test prep business and still reflect my honest opinion. Even if I could come with something, how to circulate my sagacity throughout the blogosphere? While I evidently have Twitter and Instagram accounts—I don’t remember setting them up—I don’t use any social media app fancier than Facebook. (The mere fact that “blogosphere” was the only term that came to mind reveals just how social-media-unsavvy I am.) Oh well. Eventually, I did decide I had somethingto say. My thoughts are a bit random but, for whoever is out there and gives a crap, here I go:
I don’t know how this scandal will affect my test prep business. On the one hand, the news that scores can be easily bought or faked should erode public faith in the accuracy and value of standardized test results… but, on the other hand, this scandal also suggests that, if people are willing to go to such lengths to buy or cheat their way to higher scores, the SAT must still be a pretty big deal. Thus, I might reasonably conclude that ambitious parents will be just as motivated as ever to hire people like me to help their kids achieve higher test scores through old-fashioned hard work.
Putting business to the side, however, and speaking simply as a parent whose son has just completed an unpleasant and unfair* college application process… I am extremely pissed off. Moreover, as a patriotic American who would like to see the best and brightest rise to the top and help to lift all boats, I am disappointed?/sickened?/outraged? that we can’t seem to offer a better, more egalitarian system for deciding who receives the golden admission tickets to elite colleges—and the lifetime benefits that accrue to these students once they graduate.
*Well, it seemed unfair to me but I’m not exactly objective.
More to come…